My Journey in Web Development: Building Scalable, Impactful Digital Experiences

Web development isn’t just about writing code—it’s about solving problems, optimizing performance, and creating seamless digital experiences that drive real impact. Over the years, I’ve had the opportunity to lead web initiatives across industries, working on projects that improved efficiency, user engagement, and overall brand experience.

Here are some of the key projects I’ve worked on, along with the metrics that made them stand out.

Optimizing Content and User Experience at the American Nursing Association (2018 – Present)

As a Senior Web Developer at the American Nursing Association, I’ve been responsible for managing our Optimizely platform, ensuring our enterprise websites are not only functional but optimized for performance, accessibility, and engagement.

Key Project: Website Content Optimization Initiative

💡 Challenge: ANA’s extensive educational content library needed restructuring to improve engagement and searchability. The site was cluttered, and key resources were getting lost.

🚀 Solution:

• Conducted a full content audit and implemented a streamlined taxonomy for improved navigation.
• Introduced automated content tagging and dynamic content modules to personalize user experience.
• Led a cross-functional team to optimize SEO and accessibility, ensuring all content met WCAG 2.1 standards.

📈 Impact:

• 30% increase in organic search traffic within 6 months.
• 40% reduction in bounce rate on high-impact pages.
• Improved site performance led to a 20% boost in engagement time per session.

Enhancing Digital Infrastructure at the Association for Financial Professionals (2018, Contract Role)

During my contract as a Senior Web Specialist, I worked with some of the world’s largest banking firms to standardize financial service codes—an initiative that streamlined reporting and improved industry-wide efficiencies.

Key Project: Financial Service Code Standardization

💡 Challenge: Lack of standardized service codes across global banking institutions led to inconsistencies in financial reporting and auditing.

🚀 Solution:

• Developed a centralized database system for categorizing and mapping service codes across institutions.
• Integrated an automated update system, reducing manual entry errors by over 60%.
• Led a team of five developers to ensure seamless implementation across AFP’s website and partner portals.

📈 Impact:

• Reduced transaction categorization errors by 50%, improving financial reporting accuracy.
• Improved searchability and accessibility of service codes, increasing user adoption by 35%.
• Strengthened relationships between AFP and key banking institutions through improved data consistency.

Driving Innovation and Engagement at Envolve PeopleCare (2012 – 2017)

At Envolve PeopleCare (EPC), I wasn’t just coding—I was leading digital transformation initiatives that enhanced user experience and created new revenue opportunities. My role included front-end development, accessibility compliance, and pioneering new product features.

Key Project: Rewards Card Feature for Member Engagement

💡 Challenge: EPC wanted to improve member engagement and retention by incentivizing healthy behaviors through a rewards-based system.

🚀 Solution:

• Designed and developed a rewards card feature that integrated seamlessly into EPC’s member portal.
• Built an interactive dashboard to track user progress and reward milestones.
• Implemented gamification elements (badges, point tiers, and redeemable rewards) to boost user participation.

📈 Impact:

• 1M+ users adopted the rewards system within the first year.
• Increased member engagement by 45%, with a 30% rise in repeat logins.
• Recognized internally—awarded "Employee of the Month" in November 2015 for my contributions.

What’s Next?

From optimizing enterprise websites to innovating user engagement strategies, my passion lies in building digital solutions that make a measurable impact. Whether it’s content management, web development, or product innovation, I’m always looking for new ways to bridge technology and strategy to create seamless digital experiences.

If you’re working on a digital initiative and need a technical lead who understands both the development and strategic sides, let’s connect!